
SUDU TRADING HONG KONG LIMITED ("SUDU")

SUDU specialises in taking a material interest in emerging and established companies to empower innovation and sustainable growth in global markets.
INVESTMENTS
Our investment approach is to create shared financial interests with motivated management teams, empowering them to thrive in global markets. We scale and expand emerging and established companies' operations, particularly in the technology, property and private equity sectors, by investing in and supporting them. Our SUDU directors believe in active strategic engagement with the companies and management teams we invest in.
Long-term technologies and Artificial Intelligence investing focused on Insurance, Health Care and Employee Benefits via UK-based Rox Equity Partners Limited and Alula Technologies Limited.
TECHNOLOGY
PROPERTY
Long-term investing in unique prime location residential property via UK based Dam Huyzen Limited.
PRIVATE EQUITY
Early stage investing in technology and financial services private equity and venture capital opportunities in Hong Kong and Southeast Asia via Hong Kong based Felix Strategic Investments Limited.



BUSINESS FOCUS
SUDU is an investment holding company with three Investment holding divisions:
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Technology
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Property
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Private Equity
INVESTMENT PHILOSOPHIES
Partnerships and Cooperative
Ethical and sustainable business practices.
Promoting cultural diversity and human equality.
Material management equity participation in operating companies.
CORPORATE INFORMATION
Company number: # 50418172
Company Secretary: Zedra (Hong Kong) LTD.
Registered address: Suite 5508, 55th Floor, Central Plaza, 18 Harbour Road, Wanchai, Hong Kong.
Trading office: The Executive Centre, 28 Stanley Road, Central, Hong Kong.

ABOUT OUR STARTING POINT
SUDU was established in March 2009, originally as a Hong Kong-based export trading company.​ In March 2014, its main business activities re-focused to that of international investment holding.
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Over the last decade, SUDU had substantial success in building up material interests in international technology investments, with exceptional returns.
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SUDU was founded by Barend Esterhuyzen (a dual South African and Maltese citizen) and remains under family ownership, with a long-term multi-generation investment horizon.
+852 2173 6388
REGISTERED OFFICE
Suite 5508, 55th Floor, Central Plaza,18 Harbour Road,
Wanchai, Hong Kong.
TRADING OFFICE
The Executive Centre, 28 Stanley Street, Central, Hong Kong.
SATELLITE OFFICES
Great Portland Street, London, United Kingdom.
Damplein, Amsterdam, Netherlands.